Mad for Barbie
I recently realized that I’m part of a growing sliver of people who mainly read newspapers online, specifically on my iPhone. Monday through Friday I hit refresh on the New York Times App several times so I’m updated and ready to read during my commute from Brooklyn to the Upper East Side.
My routine is simple : Skim current events, check in on sports, read the opinion section until I find things I agree with and then hope there’s something interesting in the arts or dining sections. This morning I burned through my normal stops quickly and ventured into foreign land; the business section. I found some familiar words quickly and clicked on a Mad Men related article. If you frequent the blog you know that Mad Men is a favorite at French Bull. What was interesting in the article linked here was the announcement that “Mattel plans to bring out versions of Barbie and Ken styled after four Mad Men characters”.
The show’s creator Matthew Weiner said that this even surprised him. Our studio has worked with Barbie in the past so it’s another strange case of some worlds colliding and dots being connected. Who would have thought that the often sexist and macho themes of Mad Men would influence Barbie? It goes to show you that in the end style is what shines through.